Corti Brothers

SIMA’S 3 FRUIT JAM 12 oz jar

In Athenaeus’ The Diepnosophists, one of the earliest fine living texts in the western world, the author remarks about “Persian luxury and extravagance.” This Greek author was merely mirroring what the then world knew as sophistication in gastronomy, rather than the Spartan concept that “hunger was the best sauce.” Persian cuisine is not something we often think about in this country, but there is a great deal of tradition and exchange throughout the eastern Mediterranean that owes a lot to this ancient cuisine. The number of cookbooks currently in print about this cuisine has never been greater. Persia is the historical name for what we know as Iran.

An Iranian couple living in Sacramento, Sima and Deen Rashidy, produce what has come to be recognized as exemplary versions of Iranian specialties. Under their “SIMA’S” label there are several delightful items, mainly condiments, that show off the intricacies of this ancient cuisine for modern times.

Several fruit preparations are made using local fruit, but a really special jam is Sima’s 3 Fruit Jam, made with Fuji apples, Blenheim apricots and quince. The elements are prepared when in season, then when all three have been made, they are blended together. Another different jam is the Carrot and Orange jam called “horig” which is unusual for us, but traditional in Persian cuisine.




Store Hours:

Sunday: 10 AM - 6 PM
Mon-Sat: 9 AM - 7 PM

Holiday Hours
Christmas Eve 9am - 6pm

CLOSED
Christmas Day
December 25, 2018
Boxing Day
December 26, 2018
New Year's Day
January 1, 2019
January 2, 2019
"Happy Holidays"


5810 Folsom Blvd
Sacramento, CA 95819 916-736-3800


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